Writing and Interviews
Brian and Curtis "50 Cent" Jackson (right), inside the Sire Spirits Lounge, Toyota Center.
Pictured: Ye (left) and Brian J. Roberts (right), at a private recording studio. Nashville, Tennessee. © 2024 Brian J. Roberts.
Interviewees include: 50 Cent, Matthew McConaughey, Deion Sanders, Shaquille O'Neal, Mike Tyson, Khabib Nurmagomedov, Robert Greene, Tony Hawk, DJ Khaled, French Montana, Bill Marriott, Ye. and many more. Covered by: Rolling Stone, Billboard, People, and others.Content consulting clients include:
As a writer, I've been published everywhere, from local outlets like The Home News Tribune and The Napa Valley Register to The New York Times, Inc., CNBC, Insider, Entrepreneur, Time and more.Author of U.S. Weekly's 50 Cent cover story (8/22).
U.S. Weekly's inaugural entrepreneurship cover story on 50 Cent, by Roberts (August 2023).
My brief cultural histories for HuffPost and Highsnobiety were cited in the St. James Encyclopedia of Hip Hop Culture, student works at College of DuPage, and in Beauty Around The World: A Cultural Encyclopedia by anthropology professors.
Leadership
Pictured: Theo Von (left) and BJR (right). © 2024 Brian J. Roberts.
I was Chief Communications Officer (CCO) of Carma HoldCo, a celebrity licensing company, which grew from $20M to $160M1 during my tenure.I led all external communications, including content, brand launches, local activations, and national partnership announcements, including for deals with: Giant Eagle Supermarkets, Cleveland Cavaliers, and Columbus Blue Jackets.
Pictured: Mike Tyson (left) and BJR (right), at Zen Leaf Dispensary, Prospect Heights, IL.
I also led media opportunities for the company's then-brand talent: Mike Tyson, Hulk Hogan, Ric Flair, and artist Future. Select earned media includes: The Joe Rogan Experience, ESPN, This Past Weekend with Theo Von, Variety, Fox Business, and Men's Health.
Pictured: Hulk Hogan (center right) filming for Men's Health "Gym & Fridge." Clearwater, FL.
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© 2024 Brian J. Roberts